Helsinki may not scream “shopping paradise” at first glance, but look closer and you’ll find a city full of original design, sustainable fashion, vintage treasures—and surprisingly good luxury deals (yes, really).
This is a place where you can pick up a handcrafted wooden cup, a Marimekko dress at outlet prices, or even a Louis Vuitton bag for less than in Paris—if you can shop tax-free.
All the shops accept card payments (including contactless). Store staff are friendly but won’t hover—this is Finland. If you want help, just ask. Otherwise, happy browsing.
Design Is a Way of Life
Design isn’t just a trend in Helsinki. It’s a lifestyle. Nowhere is this clearer than in the Design District, a cluster of boutiques, workshops, and galleries just south of the city center. Wander the streets around Erottaja and Punavuori to find small shops selling everything from sleek Nordic furniture to minimalist jewelry and bold Finnish textiles.
For furniture lovers, Artek, co-founded by architect Alvar Aalto, offers timeless modernism, and iconic Marimekko is known for its vibrant prints.
Insider tip: For serious Marimekko fans (or bargain hunters), head east to the Marimekko outlet store in Herttoniemi, located in the brand’s original factory building. There you’ll find past-season prints, seconds, and factory exclusives at very un-Scandinavian prices.
More Than Marimekko: Finnish Brands Worth Discovering in Helsinki
Finland is famous for its minimalist aesthetic and practical beauty—and nowhere is that more visible than in its homegrown brands. Start with Iittala, the grand dame of Finnish design, known for elegant glassware like the iconic Aalto vase. You’ll find their flagship at the Iittala & Arabia Design Centre in Arabia, as well as at Stockmann and their Esplanadi store.
In fashion, the unisex label R-Collection serves up retro-cool outerwear on Fredrikinkatu, while Arela offers soft, minimalist cashmere just around the corner on Uudenmaankatu. Samuji, a cult-favorite blending fashion and homeware, has its serene boutique on Korkeavuorenkatu.
For a streetwear twist, Makia brings maritime grit and Helsinki attitude to its shop on Lasipalatsi Square. Whether you’re after timeless glass, a functional anorak, or a fashionably odd pair of shoes, Helsinki’s labels offer a distinct, proudly Finnish take on style.
For accessories with a conscience, Lovia creates bags from upcycled materials in its showroom and online. Finnish outdoor brand Halti prioritises function over flash to keep you warm—visit their Herttoniemi outlet for some excellent finds.
The Most Unique Shopping Experience
The Ivana Helsinki House & Gallery Shop is a one-of-a-kind destination in eastern Helsinki, blending fashion, art, and architecture under one roof. Housed in a 1970s atelier, it serves as the brand’s flagship store, design studio, and cultural venue. Here you’ll find limited-edition fashion (each piece is one of just 50), quirky accessories, art exhibitions, and even the occasional cinema night or garden café in summer. It’s not just a shop—it’s the heart of Ivana Helsinki’s whimsical, melancholic, and unmistakably Finnish world.
Address: Palopirtintie 15, 00930 Helsinki
Opening Hours: Wednesday–Friday: 15:00–19:00
Luxury for Less
It may sound odd, but thanks to Finland’s high VAT (25,5%), Helsinki is currently one of the cheapest cities in Europe to buy certain luxury items—if you’re a non-EU visitor and can claim the tax back.
Luxury boutiques like Louis Vuitton have the same base prices as in the rest of the EU, but the VAT refund can make a big difference. So yes, that designer handbag might just cost less here than in Milan or Paris. Just remember to bring your passport when shopping and to get your receipts stamped before flying out.
Malls, Markets, and Made-in-Finland
For department store lovers, Stockmann is the grande dame of Helsinki shopping. This historic store is worth visiting for its atmosphere alone, and you’ll find everything from Finnish fashion to kitchenware and gourmet gifts.
For something more local and tasty, try the Old Market Hall at the harbor. You might come for the shopping, but you’ll stay for the reindeer sandwiches, smoked fish, and jars of cloudberry jam.
Vintage, Second-Hand & Sustainable Finds
Helsinki’s thrift scene is refreshingly mainstream. The city is dotted with stylish second-hand stores, curated vintage shops, and classic flea markets. Even Helsinki Airport has a second-hand shop—ideal if you want one last find before takeoff.
Check out:
- Relove – vintage fashion meets café culture.
- UFF – for those who enjoy the thrill of the hunt.
- Fida, Kaivarin Kanuuna, and weekend flea markets like Hietalahti – for local color and retro oddities.
Finns love giving old things new life. Whether you’re into 70s Arabia ceramics or gently used Scandinavian outerwear, this city delivers.
What to Buy in Helsinki
Looking for something that says “I went to Finland” but won’t end up in the back of a drawer? Try:
- A Marimekko tote or tea towel – cheerful and practical.
- A Moomin mug – highly collectible and pure Nordic nostalgia.
- An Iittala candleholder – classic Finnish design.
- Finnish licorice – if you dare.
And yes, if your heart is set on a Louis Vuitton bag, it might just be your most sensible splurge here.
Tax-Free Tips
Non-EU visitors can claim back VAT on purchases over €40 at participating stores. Look for the “Tax Free Shopping” logo, ask for the necessary paperwork at the register, and have your receipts stamped at the airport before leaving the EU. You’ll need to present the goods and your passport, so don’t pack too early.
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